Roofing Lead Generation Case Study: RamCon
See how Strategic Key Marketing combined on-location roofing video production, Meta lead-generation campaigns, and bilingual creative for RamCon in southeastern New Mexico.
The Challenge
RamCon Roofing needed to establish a strong presence in the southeastern New Mexico market, specifically in the Lovington and Hobbs areas. The goal was to create market-specific roofing creative that resonated with local homeowners and generate lead-form inquiries in both English and Spanish.
Strategy & System Built
On-Location Production
We conducted on-location commercial video production to capture real roofing projects, team members, and local credibility.
Bilingual Execution
Development of English and Spanish Meta lead-form campaigns to reach the full breadth of the local demographic.
Lead Generation System
Meta lead-form campaign setup, market-specific audience targeting, and creative testing to compare response and cost per lead.
Local Market Creative
Vertical paid-social creative designed specifically for the southeastern New Mexico audience.
Real Production Gallery
Explore the Full Campaign Build
Real on-location production and campaign implementation from the RamCon project.
Swipe or scroll to explore all 14 visuals →
Swipe or scroll to explore all 14 visuals →
On-location camera setup
Roofing work captured for campaign creative
Client and production coordination
On-camera campaign interview
Interview production setup
Field camera operation
Client and crew collaboration
Local neighborhood production
Campaign implementation view
Campaign structure and delivery view
Campaign-level performance view
Campaign rollout and market coverage
Campaign delivery and creative management
Additional campaign evidence
Featured Video Creative
RamCon Hobbs Video Ad
Vertical Social Creative
Verified Campaign-Level Results
Spanish Ad (Susana)
English Ads
Lovington NM Lead Gen
Evidence Note: Figures shown are campaign-level results from the supplied Meta Ads Manager screenshot. Because the CRM was not integrated for this campaign, this case study does not claim booked jobs, closed revenue, or unique customer totals.
Meta Ads Manager campaign-level results
What This Project Demonstrates
- Local-market creative that resonates with specific regions.
- Bilingual execution to capture the entire market opportunity.
- Real commercial video production for authentic authority.
- Measurable lead-form activity with clear performance metrics.
Strategy Led by Strategic Key Marketing
From campaign strategy and creative production to lead-flow optimization, Strategic Key Marketing coordinated the work behind this project.
Campaign Authority & Lead-Quality Review
Frank Lara introduces the strategy behind the campaign. Phil Emiliano of the RamCon sales team then explains—in complete, captioned statements—how the ads supported lead quality, local visibility, credibility, and name recognition. The video closes with verified campaign-level evidence.
"The leads that we seem to be getting are quality. I’ve worked a lot of lead systems when I’ve worked storms—none of them like this."
Phil Emiliano
RamCon sales team
Recorded campaign review, May 27, 2025
Client-team statement from a recorded campaign review. Individual outcomes vary; this is not a guarantee of future results.
Want Similar Results For Your Business?
Book a strategy session and we'll map out a custom customer acquisition system for your exact industry and market.